InfoTech Marketing

Marketing Strategy, Market Research, and Analytics

InfoTech Marketing is Colorado's leading marketing research and consulting company.  We provide a broad array of quantitative marketing solutions, including

Marketing Strategy

We use proven strategic planning techniques to segment and penetrate your market.  And all of our techniques help you perform ROI calculations to maximize your marketing ROI.  Our MarFin process integrates marketing strategy with financial results and budgeting.

Market Research

We specialize in hard-to-find information, pulling needles from the Webstack. Our services include secondary marketing research, qualitative market research, and survey research, especially online surveys.

Data Mining 

In order to maximize your marketing decision making, you need access to your internal customer data.  We help build data warehouses and marketing data marts.  And our SAS expertise assists in extraction, analysis, and reporting.

SAS Programming 

We often utilize the SAS system in providing solutions to our clients.  We employ SAS Certified Professionals with specific expertise in SAS Procs for statistics and forecasting, SAS Code utilities that speed implementation, and SAS Macros for repetitive processing.  We've also developed Excel to SAS interfaces that allow users to work in their familiar Excel environment while SAS does the number crunching.

Competitive Intelligence

We assist companies through the 6 steps of the competitive intelligence process.  While much data is available publicly, we also access proprietary intelligence databases and employ efficient intelligence collection methods.   For data outside the public realm, we use special business intelligence elicitation techniques.

Marketing Plans

We can help you write a marketing plan and a complete business plan.  We use marketing research to develop your marketing plan, and provide business intelligence to the raw data.  We can provide sample business plans and marketing plan outlines.

Our Motto

Leveraging Information

marketing information

marketing technology

and Technology

To Cost Effectively Exceed Your

Marketing Goals

marketing plan

 
 

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