InfoTech Marketing Press Release

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Tim Walters  -- (720) 732-4588

For Immediate Release

Wilmington, Delaware, Top Paying Area for Marketers

Littleton, CO – Wilmington, Delaware, ranks as the top paying metro area for marketers, according to a new study by InfoTech Marketing.  Wilmington marketers averaged $113,404 comparative pay in 2006.

The study examines the pay of five marketing occupations:  Marketing Managers, Advertising and Promotion Managers, Public Relations Managers, Market Research Analysts, and Survey Researchers.  Newly released Bureau of Labor Statistics (BLS) data for May, 2006 provides the base salary data for the analysis.  InfoTech Marketing adjusted the BLS data for cost of living differences using comparative data from the Council for Community and Economic Research. 

“The Wilmington area has an abundance of highly paid Marketing Managers," Tim Walters, President of InfoTech Marketing, stated.  "Their median annual pay of $123,440, combined with Wilmington’s reasonable cost of living, propels it to the top.  Additionally, Wilmington ranks in the top-10 for each occupation where it has employees."

The ten highest paying areas include a number of smaller metro areas.  Many of these areas may be dominated by a few large employers, and most cost less to live in than the U.S. average.  The ten highest paying areas include:

Area

Average Median Comparative Salary

Wilmington, DE-MD-NJ Metropolitan Division

$113,404

Huntsville, AL

$104,093

Bay City, MI

$103,687

Palm Bay-Melbourne-Titusville, FL

$102,502

Nashua, NH-MA

$95,770

Sioux Falls, SD

$93,467

Austin-Round Rock, TX

$92,526

Houston-Sugar Land-Baytown, TX

$89,115

Durham, NC

$86,265

Laredo, TX

$85,288

Adjusting for the comparative cost of living substantially impacts the rankings.  While Wilmington ranks first even before the adjustment, San Jose ranks second with a median salary of $117,342 before cost-of-living adjustment.  After the adjustment, San Jose falls to 51st with a median comparative salary of $74,835.

The mix of jobs also affects the rankings.  The 159,950 Marketing Managers earn the most of the five occupations studied, with a median national annual salary of $98,720, according to the BLS.  The five occupations receive:

Occupation

Number

National Median Salary

Marketing Managers

159,950

$98,720

Advertising and Promotions Managers

38,130

         $73,060

Public relations managers

44,010

         $82,180

Market Research Analysts

213,590

$58,820

Survey Researchers

24,140

         $33,360

Based on the number of employees in each occupation, the national median compensation approximates $74,114.

The highest ranking metros vary by each occupation.  Houston-Sugar Land-Baytown, Texas, employers pay Marketing Managers the most comparatively, $123,993. 

The ten top areas for Marketing Managers are:

Area

Average Median Comparative Salary:  Marketing Managers

Houston-Sugar Land-Baytown, TX

$123,993

Killeen-Temple-Fort Hood, TX

$123,097

Olympia, WA

$122,334

Wilmington, DE-MD-NJ Metropolitan Division

$119,904

La Crosse, WI-MN

$118,780

Fort Smith, AR-OK

$118,624

Aguadilla-Isabela-San Sebastián, PR

$117,920

Roanoke, VA

$116,528

Durham, NC

$115,020

Laredo, TX

$114,538

Advertising and Promotion Managers are paid the most in Peoria, IL.  Peoria employers pay $117,224.  The ten areas paying the most to Advertising and Promotion Managers are:

Area

Average Median Comparative Salary:  Advertising and Promotion Managers

Peoria, IL

$117,224

Trenton-Ewing, NJ

$107,751

Lansing-East Lansing, MI

$103,143

Warren-Troy-Farmington Hills, MI Metropolitan Division

$102,559

Minneapolis-St. Paul-Bloomington, MN-WI

$101,137

Davenport-Moline-Rock Island, IA-IL

$95,950

West Palm Beach-Boca Raton-Boynton Beach, FL Metropolitan Division

$94,153

Dallas-Plano-Irving, TX Metropolitan Division

$93,582

Austin-Round Rock, TX

$90,476

Wilmington, DE-MD-NJ Metropolitan Division

$90,202

The 30 Charleston, West Virginia, Public Relations Managers bring in the most, making $104,461 adjusted for the cost of living.  Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division Public Relations Managers follow, earning $101,826 even after adjustment for the capital’s high cost of living.  The ten areas paying Public Relations Managers the most are:

Area

Average Median Comparative Salary:  Public Relations Managers

Charleston, WV

$104,461

Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division

$101,826

Omaha-Council Bluffs, NE-IA

$96,142

Dallas-Plano-Irving, TX Metropolitan Division

$93,861

Kansas City, MO-KS

$93,238

Miami-Miami Beach-Kendall, FL Metropolitan Division

$92,887

Rochester, NY

$92,759

Topeka, KS

$91,705

Minneapolis-St. Paul-Bloomington, MN-WI

$91,626

Wilmington, DE-MD-NJ Metropolitan Division

$91,291

Market Research Analysts earn the most in Joplin, Missouri.  While the nominal median pay is $110,970, comparative pay adjusted for Joplin’s cost of living totals $132,898.  The following areas are the top payers for Marketing Research Analysts:

Area

Average Median Comparative Salary:  Market Research Analysts

Joplin, MO

$132,898

Trenton-Ewing, NJ

$92,221

Lansing-East Lansing, MI

$87,483

Warren-Troy-Farmington Hills, MI Metropolitan Division

$84,108

Minneapolis-St. Paul-Bloomington, MN-WI

$83,777

Davenport-Moline-Rock Island, IA-IL

$82,948

West Palm Beach-Boca Raton-Boynton Beach, FL Metropolitan Division

$81,575

Dallas-Plano-Irving, TX Metropolitan Division

$76,337

Austin-Round Rock, TX

$75,666

Wilmington, DE-MD-NJ Metropolitan Division

$73,748

Survey Researchers, with the smallest number of employees of the studied occupations, earn the most in Madison, Wisconsin.  The undisclosed number of Madison Survey Researchers receive $107,168 after cost-of-living adjustment.  The ten top-paying areas for Survey Researchers are:

 Area

Average Median Comparative Salary:  Survey Researchers

Madison, WI

$107,168

Detroit-Livonia-Dearborn, MI Metropolitan Division

$86,481

Warren-Troy-Farmington Hills, MI Metropolitan Division

$71,190

Charlotte-Gastonia-Concord, NC-SC

$68,559

Milwaukee-Waukesha-West Allis, WI

$51,394

Albany-Schenectady-Troy, NY

$48,144

Buffalo-Niagara Falls, NY

$49,021

Topeka, KS

$46,102

Bethesda-Gaithersburg-Frederick, MD Metropolitan Division

$43,833

Edison, NJ Metropolitan Division

$43,840

Additional information can be obtained from the company’s Web site, www.infotechmarketing.net.  InfoTech Marketing is a Littleton, CO based marketing intelligence company focusing on application of information and new technologies to marketing. 

 

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