Construction and Building Materials Consulting

Construction and building materials companies turn to InfoTech Marketing for our first-rate research and forecasting capabilities.

Construction and Building Materials Case Studies

  • Developed construction forecasts by metro area for the U.S. and Canada.  The final forecast combines different forecasting techniques to project spending by type through 2013.

  • Analyzed 10 different construction market segments for expansion possibilities.  The analysis included market size, market growth rate, usage type, trends, buying influences, and industry dynamics.  We extensively manipulated U.C.C. data in this analysis.

  • Performed in-depth studies of the construction industry in various metropolitan areas around the world.

  • Profiled customers and developed cross-sell opportunities for a construction equipment company.  Appended outside data to develop the profiles, and performed market basket analysis to determine cross-sell opportunities.

  • Created decile analysis for an equipment rental company showing upsell and customer retention opportunities.

  • Analyzed the Hispanic do-it-yourself market and their online usage.

  • Investigated the potential market for drywall services in a major metro area.

  • Evaluated insulation imports over a 5 year time frame.

  • Conducted in-depth research into a specific insulation application.

  • Analyzed various home improvement projects, do-it-yourself versus contractors, and internet usage.

  • Obtained sales leads data used to uncover new prospects.

  • Produced and distributed periodic CRM reports to all branches of a leading equipment rental company.


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Revised: September 17, 2009