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Marketing Plan
Thank you for your interest in
data to help you write a marketing plan from InfoTech Marketing, Colorado's leading
marketing planning company. For
free marketing plan sample outlines, click here.
Marketing Plan Projects
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Evaluated potential new product strategies for a
leading computer manufacturer. Described the market's history and trends,
divided the market into segments, estimated the market size by segment,
forecasted the market growth rate, analyzed potential solutions by segment,
performed competitive analysis, and produced the business case for two high
technology markets.
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Uncovered potential market opportunities in the
Web-page design market for a graphics design company. Examined the market
size, forecasted growth rate, pricing, and competitive situation.
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Analyzed the potential market for a telecommunications
infrastructure device for a leading technology development company. This
included 10-year global market demand forecasts of leading mobile wireless
technologies, competitive analysis, and interviews with industry experts.
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Performed financial evaluation of wireless license
areas and assisted the CLEC in winning fixed wireless spectrum in Canada.
Subsequently performed extensive, detailed market prioritization analysis.
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Assessed new revenue generating products for
fast-growing restaurant chains and equipment rental companies through
secondary research analysis of emerging categories.
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Analyzed needs-based segments for a plastics
manufacturer. This also included competitive analysis and market
attractiveness/business position assessments for 15 different segments.
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Built the knowledge base of two key channels for a
packaging company through extensive secondary research.
Free Marketing Plan Sample Outline -- High Tech Company
1)
Technology/Product Description
2)
Market Segments
i)
Size
ii)
Trends
iii)
Scenarios to satisfy needs
iv)
Target Customer
v)
Compelling Reason to Buy
vi)
Needed product features (partners needed)
vii)
Competition & trends
viii)
Channel
ix)
Price
x)
Promotion
xi)
Next Target Customer
xii)
Where in TALC? -- techies, visionaries, pragmatists, conservatives,
skeptics
3)
Segment Rankings
4)
Beachhead Segment
5)
Segments for Later Penetration (Product Modifications)
6)
Financial Forecast
Adopted from Crossing the Chasm by Geoffrey Moore
Sample Outline -- Standard
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Environmental Analysis
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Market Segments
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Product Description
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Price
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Promotional Plan
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Place
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Competitive Analysis
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Market Forecast
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Market Share Assumption
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Financial Forecast
Sample Outline -- Preferred
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Situation Analysis
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Market Segments Analysis
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Competitive Analysis
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SWOT Analysis (Strengths, Weaknesses, Opportunities,
Threats)
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Objectives
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Marketing Strategy (Detailed Market
Attractiveness/Business Position by Segment)
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Marketing Programs (Product, Price, Promotion, Place and
Controls)
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Marketing Projections
To learn more about how we might help you write your
marketing plan, call
720-732-4588 or email
tim@infotechmarketing.net.
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