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Evaluated potential new product strategies for a leading computer manufacturer. Described the market's history and trends, divided the market into segments, estimated the market size by segment, forecasted the market growth rate, analyzed potential solutions by segment, performed competitive analysis, and produced the business case for two high technology markets.
Uncovered potential market opportunities in the Web-page design market for a graphics design company. Examined the market size, forecasted growth rate, pricing, and competitive situation.
Analyzed the potential market for a telecommunications infrastructure device for a leading technology development company. This included 10-year global market demand forecasts of leading mobile wireless technologies, competitive analysis, and interviews with industry experts.
Performed financial evaluation of wireless license areas and assisted the CLEC in winning fixed wireless spectrum in Canada. Subsequently performed extensive, detailed market prioritization analysis.
Assessed new revenue generating products for fast-growing restaurant chains and equipment rental companies through secondary research analysis of emerging categories.
Analyzed needs-based segments for a plastics manufacturer. This also included competitive analysis and market attractiveness/business position assessments for 15 different segments.
Built the knowledge base of two key channels for a packaging company through extensive secondary research.
1) Technology/Product Description
2) Market Segments
iii) Scenarios to satisfy needs
iv) Target Customer
v) Compelling Reason to Buy
vi) Needed product features (partners needed)
vii) Competition & trends
xi) Next Target Customer
xii) Where in TALC? -- techies, visionaries, pragmatists, conservatives, skeptics
3) Segment Rankings
4) Beachhead Segment
5) Segments for Later Penetration (Product Modifications)
6) Financial Forecast
Adopted from Crossing the Chasm by Geoffrey Moore
1) Environmental Analysis
2) Market Segments
3) Product Description
5) Promotional Plan
7) Competitive Analysis
8) Market Forecast
9) Market Share Assumption
10) Financial Forecast
1) Situation Analysis
2) Market Segments Analysis
3) Competitive Analysis
4) SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
6) Marketing Strategy (Detailed Market Attractiveness/Business Position by Segment)
7) Marketing Programs (Product, Price, Promotion, Place and Controls)
8) Marketing Projections
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