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Neural Network Modeling

Neural network modeling uncovers hidden data patterns. Normal statistical analysis often overlooks phenomena that appears erratically. Using a process similar to our inherent learning, these models test hypotheses, learn from the results, and determine the "best" model that describes the data patterns. They incorporate both linear and non-linear variables. Typical applications include customer retention modeling, credit scoring, and forecasting.

InfoTech Marketing can assist you with using neural networks to solve your marketing problems.  They often can reach conclusions faster than traditional statistical methods, like regression or discriminate analysis.  Most newer, decent sized PCs can now run neural networks.  Software prices have also fallen, making neural networks much more economical. To see if we can help you, just send us an e-mail.


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