Marketing Plans, Research, and Consulting

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Restaurant Industry Consulting Case Studies

  • Determined most profitable lifetime customers and those with the greatest growth potential for an 800 unit restaurant chain.  This enabled direct mail targeting of these customers.  Also examined customer loyalty based on competitive intensity.  This involved processing millions of records of food items ordered on each check for 4 years. 

  • Identified possible acquisition candidates for a unique niche fast food restaurant. 

  • Researched possible menu item additions for a fast-casual chain.


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