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Secondary Research

Secondary research is finding and analyzing data that already exists.  Secondary research can be much cheaper than primary research, and can help frame the issues for a resulting primary research project.

The InfoTech Marketing Secondary Market Research Difference

Secondary Research Data

We access to the top-3 data services:  Factiva, Dialog, and Lexis-Nexis.  In addition, we tap into resources like the Business and Company Resource Center, Predicasts, Plunkett Research, and others.  For company data, we access Hoover's, Dun and Bradstreet, InfoUSA, Mergent, Standard and Poor's, Investext Select, and more.  The Economist Intelligence Unit, Political Risk Yearbook, and SourceOECD provide a rich assortment of international data.  Of course, we use advanced features of multiple search engines to uncover the needle in the Webstack that you need.

In addition to commercial data, we're experts at finding and using government data.  We go beyond printed reports to the public use micro-data.  Some of these sources include:

  • Consumer Expenditure Survey
  • American Time Use Survey
  • Occupational Employment by Industry
  • ZIP Business Patterns
  • Input-Output System of the U.S. Economy

By geography, we provide analyses at the global, national, state, MSA, and even ZIP Code levels.  We can customize the analysis to your specific geographic needs.

Secondary Research Forecasts

Most research isn't complete without forecasts, and we employ a variety of sources and techniques to provide you with highly competent forecasts.  We've compiled a list of publicly available, hard-to-find forecasts that we employ in secondary research projects.  These include international forecasts as well as U.S., state, and metro area forecasts.  Of course, much is not publicly available, so we are experts at forecasting using regression, exponential smoothing, seasonality, and other forecasting techniques.

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