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Free Marketing Whitepapers

   

3 Excel Database Tips for Marketing Efficiency

This 14 page guide clearly shows 3 ways to do more with less. 40 figures illustrate how to do it. Includes 4 sample worksheets.

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On-Line Market Research

Describes various resources you can use for conducting online market research.

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Data-Driven Marketing

Explains why data should drive your marketing, not hunches, gut feel, or your limited experience.

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Market Oriented Strategic Management for Motor Carriers

Award winning paper on how motor carriers should use strategic management principles.

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Data Mining with SAS

   

Incorporating External Data Into the Data Warehouse

Provides SAS code on how to pull external data into your data warehouse.

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Creating Inferred Data Using SAS

Enhance your data by making inferences based on typical fields in a customer database.

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