Free Marketing Whitepapers
|
|
|
3 Excel Database Tips for Marketing Efficiency
This 14 page guide clearly shows 3 ways to do more with less. 40 figures
illustrate how to do it. Includes 4 sample worksheets. |
|
pdf |
| |
|
|
On-Line Market Research
Describes various resources you can use for conducting online market
research. |
html |
pdf |
| |
|
|
Data-Driven Marketing
Explains why data should drive your marketing, not hunches, gut feel, or
your limited experience. |
html |
pdf |
| |
|
|
Market Oriented Strategic Management for Motor Carriers
Award winning paper on how motor carriers should use strategic management
principles. |
|
pdf |
| |
|
|
Data Mining with SAS
|
|
|
Incorporating External Data Into the Data Warehouse
Provides SAS code on how to pull external data into your data warehouse. |
|
pdf |
| |
|
|
Creating Inferred Data Using SAS
Enhance your data by making inferences based on typical fields in a
customer database. |
html |
pdf |
