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InfoTech Marketing serves a number of innovative wired
carriers and network suppliers. Past projects encompass market planning,
technology evaluation, competitive intelligence, market communications, and channel
development.
Case Studies
- Prioritized entry markets, obtained capital funds, and developed budgets
for new telecom providers. This entailed development of a
three-dimensional, detailed, financial planning spreadsheet model
including monthly forecasts for the first two years and eight additional
years of annual projections, numerous charts and graphs, and easy-to-use
print macros.
- Observed first North American video-on-demand and VDSL installations
in New Brunswick and Illinois. Arranged systems
installation, viewed and recorded operation, and reported on interface.
- Developed interactive spreadsheet demonstrating financial benefits
of enhanced services platform. The sales force used this to
stimulate revenue.
- Wrote channel partner operations manual for broadband company.
The manual delineates partner and company responsibilities.
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