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Wireless Industry Consulting
InfoTech Marketing began serving the wireless industry eight years ago.
We've worked with carriers and infrastructure providers, both nationally and
internationally. Our carrier clients serve mobile and
fixed wireless needs by terrestrial and satellite
systems. View our latest press release on mobile
wireless carrier inventory management. We know wireless!
Wireless Industry Consulting Case Studies
Mobile Wireless Carrier Consulting
- Evaluated handset pricing options. Secondary research uncovered
expected rebate redemption rates. Developed financial model to evaluate
rebates vs. everyday low pricing on corporate valuation.
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Added $4 million to bottom-line through roaming revenue addition/expense
reduction. Optimized processes to mitigate revenue leakage.
Developed forecasting model leading to rate re-negotiations.
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Enabled European company to quadruple customer base in two years.
Forecasted handset demand and monthly orders needed. Led implementation
of SAP ERP software system. Enhanced billing system through customer
migration to new module.
- Re-engineered business processes leading to a 60% quarterly growth in subscribers
for a U.K. company. Pricing, billing, commissions, customer
service, logistics, accounts receivable, and other processes were re-engineered.
- Enabled a company to be first to market by developing
their logistics/distribution program. This included:
- conducting interviews with buyers in major retail chains to determine their needs
- developing business processes to meet those needs,
- finding third-party suppliers of packaging and logistics services,
- defining the systems needs to the information technology (IT) organization for systems
purchase, and
- leading a cross-functional team to integrate the various systems that were under
development.
An additional related project involved writing an operations manual for this function.
- Facilitated customer acquisition and retention by rapidly
enumerating the requirements for a marketing data warehouse/decision
support system. Conducted end-user interviews to ascertain their
specific requirements, constructed formats for repetitive reports, and
developed logical data models defining data sources.
Fixed Wireless Carrier Consulting
- Assisted carrier in obtaining licenses through auction in Canada. Estimated
value of geographical markets. Participated in bid process. After licenses secured,
performed detailed implementation planning.
- Prioritized markets based on demographics and competitive
analysis in rural America. Pared markets for deployment in half and
developed top-20 list.
- Recommended information sources for market share evaluation of DBS
sales for leading entertainment company. Consulted secondary resources
and information companies to develop list.
Wireless Infrastructure Provider Consulting
- Evaluated potential new product strategies for a leading computer manufacturer.
Described the market's history and trends, divided the market into segments, estimated the
market size by segment, forecasted the market growth rate, analyzed potential solutions by
segment, performed competitive analysis, and produced the business case for two
wireless markets.
- Estimated worldwide demand for 2.5G
device. Synthesized forecasts by region and technology.
Conducted secondary research and executive interviews to develop positioning
strategy.
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